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(Photo cr. @Karin Lundin)


Hello lovely couples! 🌸 As a wedding planner, I’m always on the lookout for ways to add a unique and magical touch to your special day. One of my absolute favorites? Mixing international and Swedish traditions into your wedding and right now we have Midsummer coming up here in Sweden.




A Brief History of Midsummer


Midsummer, or "Midsommar" in Swedish, is one of the most celebrated holidays in Sweden, deeply rooted in both ancient pagan and Christian traditions. Originally a pagan festival marking the summer solstice. Today, it’s a joyful mix of floral crowns, dancing, and delicious food, with Swedes gathering with loved ones to welcome the longest day of the year.


Beyond the festive customs, Midsummer is also shrouded in fascinating superstitions and a touch of magic, adding an enchanting layer to the celebration.



(Photo cr. Internet @Visit Sweden)


Midsummer Superstitions and Magic


Swedish folklore is rich with Midsummer superstitions and magical traditions. It's believed that the night of Midsummer's Eve holds special powers, making it a perfect opportunity to incorporate a bit of enchantment into your wedding. 


Flower Magic - According to tradition, if you pick seven different types of flowers on Midsummer's Eve and place them under your pillow, you will dream of your future partner. This charming superstition can be a delightful addition to your wedding preparations


Healing - Gather herbs and plants during Midsummer night, as they have extra healing power. Collect the plants in silence, otherwise the magic is broken.


Predict the future - Walk counterclockwise around a church three times on an empty stomach and in silence. Keep your eyes and ears open for signs. 


Keep a silent vigil at a crossroads where four roads meet and wait for the future to reveal itself.

Find a north-flowing spring and look for your future partner's reflection on the water's surface.



Now, let’s dive into how you can bring the spirit of Midsummer, with its magical superstitions, into your celebration…



1. Flower Crown & Bouquets

One of the most iconic symbols of Swedish Midsummer is the floral crown. These beautiful, hand-made crowns are not only stunning but also steeped in tradition. Imagine you and your bridal party wearing lush crowns of wildflowers, adding a natural and romantic touch to your ceremony.


How to incorporate:

  • Host a floral crown-making workshop during your bridal shower or bachelorette party.

  • Provide floral crowns for your bridesmaids, flower girls, and even guests to wear during the ceremony and reception.

  • Use similar flowers in your bouquets and centerpieces to create a cohesive, nature-inspired theme.


(Photo cr. @Karin Lundin)



2. A Midsummer Pole

The Midsummer Pole, or "midsommarstång," is central to Swedish celebrations. Decorated with greenery and flowers, it’s traditionally danced around with great joy and energy.


How to incorporate:

  • Set up a beautifully decorated Midsummer pole as a centerpiece in your reception area.

  • Plan a fun, group dance around the pole after your ceremony to get everyone in the festive spirit.

  • Use the pole as a unique backdrop for your wedding photos.

(Photo cr. iStock @ArtesiaWells)



3. Scandinavian-Inspired Menu

Food is a big part of Midsummer, featuring fresh, seasonal ingredients. Think pickled herring, new potatoes with dill, smoked salmon, and a variety of cheeses. For dessert, a traditional strawberry cake is a must!


How to incorporate:

  • Work with your caterer to design a menu inspired by Swedish Midsummer cuisine.

  • Offer a selection of Scandinavian appetizers during your cocktail hour.

  • Serve a beautiful strawberry cake alongside your wedding cake for a sweet, authentic touch.


(Photo cr. @HonestlyYum)


(Photo cr. Internet @Visit Sweden)


4. Midsummer Game & Activities

Midsummer is all about fun and games. Traditional activities include sack races, tug-of-war, and singing folk songs.


How to incorporate:

  • Set up a few traditional games for your guests to enjoy during the reception or cocktail hour.

  • Create a playlist of Swedish folk songs and mix them in with your wedding music.

  • Consider hiring a folk band or dancers to entertain your guests and teach them a few traditional steps.



5. Light and Nature-Themed Decor

Embrace the natural beauty of Midsummer with decorations that highlight light and nature. Think fairy lights, lanterns, and lots of greenery.


How to incorporate:

  • Use fairy lights and lanterns to create a warm, inviting atmosphere as the sun sets.

  • Incorporate natural elements like wood, stone, and greenery into your decor.

  • Choose a venue with plenty of outdoor space to fully capture the essence of a Midsummer celebration.


(Photo cr. @Karin Lundin)


6. Midnight Sun Ceremony

One of the most magical aspects of Midsummer in Sweden is the midnight sun, where daylight stretches late into the night.


How to incorporate:

  • Plan a late evening ceremony or celebration to take advantage of the extended daylight.

  • Host an outdoor reception that transitions seamlessly from day to night.

  • Use soft, ambient lighting to enhance the romantic atmosphere as night falls.



 (Photo cr. @Karin Lundin)


Things to Consider: Pro Wedding Planning Tips


When planning a Midsummer-themed wedding, especially in Sweden, it’s essential to keep in mind that many vendors and service providers might be unavailable as they celebrate the holiday themselves. Here are some tips to navigate this:


  • Book Early: Secure your vendors well in advance to ensure availability, especially if you want to have the wedding during Midsummer week.

  • Communicate Clearly: Make sure your vendors are aware of your Midsummer theme and the specific date to avoid any surprises.

  • Flexible Planning: Have backup plans in place, especially for outdoor events, considering the unpredictable nature of summer weather.




Bringing it All Together


By incorporating these Swedish Midsummer traditions into your wedding, you can create a celebration that is not only unique and memorable but also filled with joy, love, and a touch of Scandinavian magic. Whether you’re looking to add just a hint of Midsummer flair or fully embrace the theme, these ideas will help you and your guests experience the beauty and charm of this beloved Swedish holiday.


As your wedding planner, I’m here to help you weave these traditions into your big day seamlessly. Together, we can create a wedding that’s as enchanting as a Swedish Midsummer night. 🌿✨




Follow the link here to book a discovery call! 

Not ready to book a meeting? Keep in touch by signing up for our newsletter here where we share the latest news and tips to plan an amazing day!


















Using social media for your wedding is a cool way to make things extra fun and keep everyone feeling involved. From getting started with your plans to celebrating the big day, here’s how you can use apps like Instagram, Facebook and Tiktok to add a special touch to your wedding.




Before the Big Day


Make a Special Hashtag

Come up with a fun hashtag for your wedding. This way, it’s easy to find all the pictures and messages about your day. Put your hashtag on your invitations and wedding website.


Share Your Wedding Prep

Post updates about getting ready for your wedding on Instagram Stories or Facebook. It’s a fun peek into your plans, like picking out the place or tasting cake flavors.


Set Up a Private Group

Create a private group on Facebook for your wedding. It’s a great spot to share all the details and let guests chat with each other before the wedding.







On Your Wedding Day


Photo Fun

Challenge your guests to post their best photos from the day. You could ask for the funniest dance photo or a sweet picture with the couple. You can even give out small prizes.


Share Photos Instantly

Use an app where everyone can upload their pictures from the wedding. This lets you see the wedding from everyone’s point of view.


Custom Filters

Make special Snapchat filters for your wedding venue. It’s a fun extra for everyone’s photos.


Include your wedding vendors 

Send out an group email to all your wedding vendors and ask them to share behind the scenes work from your day. Share your social media handles and encourage them to tag each other when they post.

Important note! Give them clear instructions on what you want. When we plan the weddings we always tell the vendors to wait until the next day or after a event has happened before sharing.




Consider Hiring a Pro to Manage Your Wedding Social Media


Stress-Free Sharing

First off, you and your partner's phone should not be used during the wedding day if you ask me. Instead of worrying about posting updates or capturing live moments, you should be present on your wedding day. A social media manager ensures all those special moments are captured and shared in real time, so no one misses out.


Cohesive Storytelling

A pro knows how to tell a story — your love story — in a cohesive and engaging way across platforms. They can manage your wedding hashtag, curate content, and create a narrative that reflects the essence of your celebration. This storytelling skill turns your social media feeds into a beautiful, digital scrapbook of your wedding journey.



Want to do something unique, like a

countdown to your wedding or a behind-the-scenes look at your planning process? A social media pro can come up with creative ideas that you might not have considered, adding an extra layer of fun and personality to your online presence.











Final tips!


Be Clear: Tell your guests about your social media ideas. You can include instructions in your invitations or on your wedding website.


Make It Easy: Encourage your guests to join in by putting up friendly signs at the wedding venue.


Think of Privacy: Make sure your guests are okay with being on live streams or in shared photos.



Using social media adds a fun, shared experience to your wedding. It starts with the planning and keeps going through to the last dance. With these tips, everyone can join in on the fun and help celebrate your special day!



Wedding Planner Stockholm


Step into the enchanting world of wedding trends for 2024-2025, where tradition meets modernity in a captivating fusion of elegance, nostalgia, and innovation. As couples plan their big day, they are redefining wedding aesthetics with a blend of timeless charm and contemporary flair. From vintage vibes to cutting-edge innovations, let's dive into the coolest trends shaping weddings in the years ahead!








Wedding Planner Sweden


Coquette Charm

The Coquette trend adds a touch of flirtatious elegance to weddings, with delicate lace, sheer fabrics, and playful silhouettes dominating bridal fashion. Think intricate lace detailing, soft ruffles, and ethereal layers that exude romance and femininity.





Wedding Planning

Food Styling

Innovative couples are incorporating food as an integral part of their decor, styling spreads of colorful fruits and vegetables to create visually stunning displays. From cascading fruit centerpieces to elaborate cheese boards, food becomes not only a feast for the palate but also a feast for the eyes.





Wedding Planning

Espresso Martini Tower

Move over champagne towers, the espresso martini tower is taking center stage as the latest wedding beverage trend. Guests can indulge in this sophisticated yet energizing cocktail, adding a modern twist to the traditional toast.





Wedding Planning

Corset Comeback

Inspired by vintage glamour, corsets are making a stylish comeback in bridal fashion. Whether worn as part of the wedding gown or as a separate statement piece, corsets accentuate curves and add a touch of old-world allure to modern bridal looks.





Wedding Planner Stockholm

Documentary Photography with a Vintage Look

Couples are opting for documentary-style photography with a vintage aesthetic, capturing candid moments and emotions with a timeless charm. The resulting photos evoke a sense of nostalgia, transporting viewers back to a former era.





Wedding Planner Sweden

Newspaper Invitations

Embracing eco-friendly alternatives, couples are opting for newspaper-style wedding invitations printed on recycled paper. This creative approach not only reduces environmental impact but also adds a unique and personalized touch to the wedding stationery.





Wedding Planner Stockholm

Pop of Color

Injecting vibrant hues into wedding decor, couples are incorporating pops of color through candles, flowers, and other decorative elements. Bold and unexpected color combinations add depth and personality to the overall aesthetic, creating visually stunning settings.





Wedding Planner Stockholm

Midnight McDonald's Snack

For a playful and unexpected twist, some couples are surprising guests with a late-night McDonald's snack. From cheeseburgers to fries, these indulgent treats add a touch of nostalgia and comfort to the festivities.






Wedding Planning

Nostalgic Film Photos

Channeling a 90s vibe, couples are opting for nostalgic film photography to capture their special day. The grainy texture and vintage aesthetic of film photos add a timeless quality, creating cherished mementos that stand the test of time.






Wedding Planner Stockholm

Tuscan/Sicilian Italian Style Decor

Drawing inspiration from the rustic elegance of Tuscany and Sicily, couples are embracing Italian-inspired decor with patterns, textures, and colors that reflect the region's rich heritage. Think terracotta hues, intricate tile patterns, and lush greenery that transport guests to the Mediterranean countryside.






Wedding Planner Sweden

Editorial Detail Styling

Elevating wedding decor to editorial-worthy heights, couples are paying meticulous attention to every detail, from tablescapes and floral arrangements to signage and seating charts. The result is a cohesive and visually captivating aesthetic that feels straight out of a luxury magazine spread.






Wedding Planner Stockholm

Incorporating Fruits and Vegetables

Adding an organic touch to wedding decor, couples are incorporating fresh fruits and vegetables into floral arrangements, table settings, and other decorative elements. From citrus accents to cascading grapevine garlands, these natural elements bring texture and vibrancy to the celebration.





As we look ahead to the years 2024-2025, the wedding landscape is brimming with creativity, innovation, and nostalgia. Couples are embracing a diverse range of trends to create celebrations that are both timeless and of-the-moment. Whether it's through vintage-inspired details, interactive experiences, or eco-friendly alternatives, these trends reflect the unique personalities and values of today's couples, promising unforgettable wedding experiences for years to come.





We found all these amazing photos on Pinterest. You can find them all HERE in our Wedding Trends 2024-2025 board.


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